Get more direct bookings with Google Hotel Ads
Including Google Hotel Ads & Meta Search as part of your Hotel Digital Marketing Plan
The Google Hotel Ads platform has made quite an impact in the Hospitality business since its launch as Google Hotel Finder in 2011. If you search for a hotel in your area, you will be returned a map with a list of various accommodation options. If your hotel is not showing on Google Hotels (also known as Google HPA – Google Hotel Price Ads) then you are missing a very important and relatively low commission route to more direct bookings.
Using Meta Search marketing channels your hotel can secure more direct online bookings at lower commissions than OTAs. Using Meta search, such as Google Hotels, also helps with your overall branding since bookers are routed directly to your website.
The 10 Advantages of Google Hotel Ads Platform
- Your hotel only pays commissions when a booking is generated on the Google Hotels Meta Search system.
- There is no delay for your potential guests as they can check prices and room availability on Google Hotels and book a room immediately.
- Google Hotel Ads offers Lower commissions than the OTAs.
- A Huge Potential Audience since Google processes 3.5 billion searches per day. According to Google, 60% of leisure travelers and 55% of business travelers use its search engine to plan their trips.
- Google Hotel Ads appear on Google products such as Google Search and Google Maps, therefore you get infant of travelers as they are shopping for hotels.
- With Google Hotels you reach potential customers at the intent or decision making stage on their path to purchase.
- Bookers will land on your official hotel website, therefore your brand is front and centre, unlike the generic OTA experience.
- You can if you wish set a ‘Book On Google’ option where by people can book directly on Google, this may see an increase in your mobile bookings.
- Using Google Hotels Ad platform you have direct bookings with customer information for your email marketing campaigns, something you don’t get with the OTAs.
- Google Hotel Ads is reliable and proven and an extra channel in your hotels marketing mix.
Increase your direct bookings with Google Hotel Ads!
Take a look at what Google say about Google HPA
Hilton Worldwide Drove 12% Higher ROI With Google Hotel AdsHilton Hotels
How the customer views and searches on Google Hotels
Below you can see an animated view of the streamlined search and booking process using Google Hotels.
Contact NetRev today and start your hotels journey on Google Hotel Advertising today
Email firstname.lastname@example.org or call 086 813 8027 for more information